![]() ![]() Related: How To Utilize Inbound Marketing 1. The nine most popular types of infographics are: The information you plan to convey typically dictates the best type of infographic for your purposes. Infographics work for a variety of purposes. Related: What Is Viral Marketing? Overview and Steps for Successful Implementation 9 different types of infographics Help content go viral: A visually appealing infographic that conveys compelling information can go viral, where it is shared by a large number of people and potentially drives enormous amounts of traffic back to a company. This means that your infographic could potentially appear in the search results, driving traffic back to your website. Improve search marketing results: If you add targeted keywords as the image name and into the description and meta information, your infographic may rank in search engines. If users share the infographic, it can increase brand awareness and drive significant amounts of traffic back to your website. Increase brand awareness: An infographic typically includes a company logo, web address or other information about an organization. Marketers like infographics because they:Įasily catch a targeted audience's attention: Infographics allow marketers to share facts, statistics and other graphic elements to capture an audience's attention and quickly share important information. They provide a quick overview of a topic, compare and contrast multiple options, display research, summarize a long report or even raise awareness about an issue. Infographics are an effective method for quickly conveying information, especially complicated information. Related: 41 Marketing Terms To Know Why are infographics used? Someone with purple gloves holds a graphic of the 7 steps of the scientific method.
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